VISION3 250D Color Negative Film 5207/7207 (Page 2)

Film Lends Earthiness to KFC Spot

Published on website: March 21, 2014
Categories: VISION3 250D Color Negative Film 5207/7207
Scenes from the KFC spot. (Courtesy David Procter)

Since 2008, cinematographer David Procter and London directing duo Institute for Eyes — aka Luke Seomore and Joseph Bull — have collaborated on numerous commercials and music videos, as well as several documentaries that earned plaudits including a Golden Frog nomination at the Camerimage International Festival of the Art of Cinematography in Poland.

The team’s documentary chops came in handy on their most recent assignment, a commercial for KFC, the fast food franchise. Procter calls it “a very different piece of advertising.” The goal was to lend the brand a more human, organic and earthy quality — and the cinematography of the spot was an important aspect of communicating those ideas to viewers.

Ask a Filmmaker: David Dart, NFL Films - Answers

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David Dart, NFL Films staff cinematographer

The questions are in and the answers are back! A big Thank You to NFL Films cinematographer Dave Dart for taking the time during playoffs to answer questions from our readers! You all came up with some great ones with topics including focus pulling, film stock preference, shooting style, and the romanticism of football on film.

There's a reason NFL Films has won over 100 Emmy® awards, and here's a sneak peak at how they do it!

The Why We Love Super 8mm and 16mm Wedding Cinematography

Kevin Snelson of The Why We Love

Winter is taking hold in the northern hemisphere and temperatures have dropped below freezing. With snow on the ground here in Kodak’s hometown, we figured there was no better time to share some heartwarming films from Super 8mm and 16mm wedding cinematographers The Why We Love.

Calling California home, Kevin and Danielle Snelson have been documenting weddings for years. We recently spoke with them about their craft and they shared details on their obsession with film and what motivates them to create such beautiful memories. It’s our pleasure to introduce The Why We Love!

Ask a Filmmaker: David Dart, NFL Films

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David Dart, NFL Films staff cinematographer

The 2013 football season is underway, and the crew at NFL Films is busy capturing all the leaping catches, goal line stands, pre-game pep talks, and sideline celebrations. Considered the gold standard of sports filmmaking, NFL Films strives to not just document the game, but to preserve it, and carry on the legacy of all those who have helped make the game what it is today. And motion picture film is part of that legacy.

Since 1962, NFL Films has captured and archived over 100 million feet of 16mm film. Their productions were the first to use ground-level slow motion, shoot sports with 600mm lenses, and to incorporate reverse-angle replays. Can you imagine shooting the Super Bowl handheld with a 1,000-foot magazine and a 50-500mm anamorphic zoom lens? Ever wonder what it is like to capture the fast-moving, hard-hitting action of the NFL? Now is your chance to get full access with NFL Films cinematographer David Dart.

The Hunger Games: Catching Fire Emphasizes the Human Aspect

Jennifer Lawrence stars in The Hunger Games: Catching Fire

The Hunger Games is a sci-fi phenomenon set in a dystopian society that pits adolescent boys and girls in a battle to the death. Praised for its literary approach to plot and character, the tale was first brought to the screen by director Gary Ross (Pleasantville, Seabiscuit) and cinematographer Tom Stern, ASC, AFC.

Now, the second book in the series, The Hunger Games: Catching Fire, has been translated for cinema. This time, the director is Francis Lawrence (Water for Elephants, I Am Legend) and the cinematographer is Jo Willems, SBC, whose credits include the features Limitless and Hard Candy, television pilots like Touch and Awake, and many music videos for top artists such as Prince and Justin Timberlake.