Director Michael Haussman and cinematographer Paolo Roberto Caimi have collaborated on a collection of commercials for the Italian jeweler and luxury goods retailer BVLGARI. Their latest effort is a black-and-white spot that takes place in Rome. The audience follows a young, beautiful couple spending a romantic weekend in the eternal city.
“When Michael called me to explain the storyline of the commercial, I was pleased to hear that the final result would be in black and white,” says Caimi. “We chose to shoot on film stock because we wanted the look to be very classical, and everlasting like Rome.”
Caimi explains they decided to shoot in color to have a wider choice of stocks, and given their schedule, they needed to take advantage of every single minute of the daylight. They chose KODAK VISION3 500T Color Negative Film 5219 for the speed and the latitude, and KODAK VISION3 250D Color Negative Film 5207 for the fine grain and balance needed for exteriors and daylight interiors.
“While I was shooting, I was aware of the fact that the film would eventually be transferred in black and white,” notes Caimi, “but I felt more comfortable knowing that my negative was balanced in terms of color temperature.”
Panalight in Rome provided an ARRI 435 Xtreme and a set of COOKE S3 lenses that Caimi describes as “perfect” to reproduce a black-and-white look that was contemporary and classic at the same time.
A STEADICAM captured the perspective for audiences, and takes the viewers on an intimate tour of Rome. Instead of visiting the city’s hallmark sites, they visit small cafes and hotels, and the trip ends with a BVLGARI engagement ring.
“Every shot for the commercial was with either a STEADICAM or on a dolly,” Caimi says. “We didn’t want anything to be static, but for our couple to be constantly moving through time and places.
“Elegance was really our mandate for this spot, and everything needed to fall into a place of style and class, which made film the perfect choice,” he adds.