Like any business, Kodak is always looking at ways to drive operational efficiencies while maintaining product quality. And, as its traditional businesses evolve, Kodak will continue to adapt its manufacturing, distribution and support infrastructure in order to supply our customers with the products and services they have come to expect from the Kodak brand, the world’s leading producer of premier quality film for the industry.
This entails anything from shifting component supply strategies to adjusting machine loads and staffing levels.
Kodak has concluded a new agreement with 20th Century Fox to supply motion picture film to its movie and television studios.
“This is great news for our business,” said Andrew Evenski, president and general manager of Kodak’s Entertainment & Commercial Films Division, which includes the motion picture film business. “This agreement shows that this medium remains vital for studios and artists creating a variety of content for a global audience. Kodak is honored to continue supporting Fox and their content creation, distribution and archival needs.”
As technology continues its ongoing trajectory, and the industry discovers new ways to create and distribute entertainment content, the infrastructure supporting the imaging chain is evolving. Film technology still sets the standard, but the landscape has changed, and we are adapting.
Our efforts to streamline operations, pursue vertical markets for our technology, and maintain quality resources have been highly successful. Kodak recently filed its plan of reorganization with the US Bankruptcy Court, and I can assure you that Entertainment Imaging (the motion picture film business unit of Kodak) is part of the company’s current business emergence plan.
With the action happening just down the street from our corporate headquarters here in Rochester, we jumped at the opportunity to meet and talk with the team tasked with capturing the action for this latest installment in the Spider-Man saga.
Cinematographer Bruce McCleery took time out of a packed shooting schedule to speak with Andrew Evenski, president and general manager of Kodak’s Entertainment and Commercial Films Group. Everyone we talked with expressed how great it was to be shooting in Rochester, the home of Kodak.
Columbia Pictures is currently shooting sequences of The Amazing Spider-Man™ 2 in Kodak’s hometown of Rochester, New York. The comic book sequel is directed by Marc Webb, photographed by Daniel Mindel, ASC, BSC, and is being shot on KODAK VISION3 Color Negative Film.
“We’re thrilled to welcome the cast and crew of The Amazing Spider-Man 2 to the hometown of motion picture film,” says Andrew Evenski, president and general manager of Kodak’s Entertainment and Commercial Films Group. “Our company is at the very heart of the entertainment industry, so it’s great to see Rochester have the opportunity to host a little bit of Hollywood here.”
2013 Summer Blockbusters on KODAK film
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