Produced By Conference 2013 - Conversation with: J.J. Abrams

Published on website: June 11, 2013
Categories: Alyson Shurtliff , Conferences and Shows , Industry , Matt Stoffel , The StoryBoard Blog
Director/writer/producer J.J. Abrams and moderator Reginald Hudlin (Photo by Todd Williamson/Invision for Producers Guild/AP Images)


J.J. Abrams took the stage at the PGA's Produced By Conference for a session this past Saturday in front of a packed audience at Fox's Zanuck Theatre. Among other topics, Mr. Abrams spoke to the role film plays in his movies. Specifically, he noted the deliberate choice to use film for Star Trek Into Darkness saying "...with all the CG, it was important to me that it was as warm and human and analog as possible...". He even stated he has not made a movie captured on anything other than film. It's clear he wants film to remain as an option for filmmakers. He said, "If film were to go away...the standard for the highest, best quality would go away.”

Kodak's Andy Evenski, president and general manager of Entertainment Imaging, opened the event to a round of applause stating, "Film is not dead." He also touched on the lab situation saying there are plenty of them around the world processing motion picture film, and that Kodak is here to help.

(l-r) JJ Abrams, Andy Evenski, and Reginald Hudlin (Photo by Todd Williamson/Invision for Producers Guild/AP Images)


Kodak's Andy Evenski acknowledging the round of applause after stating, "Film is not dead."(Photo by Todd Williamson/Invision for Producers Guild/AP Images)


Reginald Hudlin, CEO, Hudlin Entertainment (Django Unchained) gives opening remarks.
(Photo by Todd Williamson/Invision for Producers Guild/AP Images)


JJ Abrams (Photo by Todd Williamson/Invision for Producers Guild/AP Images)


(l-r) Reginald Hudlin and JJ Abrams (Photo by Todd Williamson/Invision for Producers Guild/AP Images)


Read the report in the Hollywood Reporter for additional highlights.

We were also on Twitter during the talk and saw a few of you tweeting:

Thanks for engaging with us, and thank you to the PGA and J.J. Abrams for a wonderful discussion! Kodak was proud to be a part of it!

Original Post

This weekend the Producers Guild of America brings us the Produced By Conference 2013. Held at 20th Century Fox Studios, schedules for both Saturday and Sunday are loaded with panels, discussions, and other great opportunities to get insight from some of the best in the industry.

Kodak is proud to be sponsoring the Conversation with J.J. Abrams on Saturday, June 8th at 3:45pm. With credits like Star Trek Into Darkness, Super 8, and the forthcoming Star Wars installments, we look forward to introducing Mr. Abrams and listening in as he shares details on his approach and vision for the moving image.

We make film for filmmakers. And, as Mr. Abrams will most likely point out, moving audiences with powerful imagery is what drives us. We are glad to be here supporting your creativity.

For all the details on the conference, visit

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