Kodak names Graeme Parcher to manage strategic global accounts for Entertainment Imaging division

LOS ANGELES, September 8 - Eastman Kodak Company announces that Graeme Parcher will be joining the company as Worldwide General Manager Strategic Accounts and Distribution and Vice President of its Entertainment Imaging Division. Parcher, former Group Vice President for Fujifilm North America, will be responsible for key account management for the motion picture studios and major labs world wide. He will also oversee the company's global print film franchise. He will be located in Kodak's Hollywood, California headquarters. The appointment becomes effective October 4, 2010.

"Graeme is a proven leader who brings a wealth of strategic and operational experience to this new role," said Kimberly Snyder, President Entertainment Imaging and Vice President Eastman Kodak Company. "He has strong ties to our customer community and we are very excited to welcome such a well-rounded, veteran executive to the Kodak team."

Parcher, who began his career as an assistant cameraman, spent four years in marketing and sales at Panavision Canada. He joined Fujifilm in 2000, and was named Vice President of Fujifilm Canada in 2006. For the last two years, Parcher has led Fujifilm's North American Motion Picture Division's Sales, Marketing and Operations.

In his new Kodak role, Parcher will negotiate and manage the company's contracts with the five major motion picture studios, and the two biggest laboratory accounts. He will also develop long-term strategies to support revenue & earnings objectives for Kodak's motion picture print film business. Parcher is a board member of the Will Rogers Motion Picture Pioneers. He is also a member of Sheridan College School of Advanced Television and Film Educational Advisory Committee; the Society of Motion Picture and Television Engineers (SMPTE); and the Canadian Society of Cinematographers (CSC).

"It's an honor to be given the opportunity to lead such an important piece of Kodak's business - especially at such an exciting and dynamic time in the industry," Parcher said. "I look forward to doing all I can to reinforce Kodak's strong market position, and also to working with a team of professionals whose devotion to the customer is paramount."

About Kodak's Entertainment Imaging
Kodak's Entertainment Imaging Division is the world-class leader in providing film, digital and hybrid motion imaging products, services, and technology for the television, feature film, commercial, music video, documentary and exhibition industries. For more information on KODAK VISION3 film, visit www.kodak.com/go/motion, with links to ongoing podcasts and blogs on products and services from Kodak.

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