Press Release

Kodak Introduces New Generation of Motion Picture Camera Negative Film, Advances Imaging Technology

ROCHESTER, NEW YORK, November 29, 2007 - Eastman Kodak Company today unveiled KODAK VISION3 500T Color Negative Film 5219/7219, the first product in a new generation of color motion picture films.

VISION3 500T Color Negative Film 5219/7219

Demonstrating the company's dedication to film technology and ongoing innovation, the film represents a new emulsion platform incorporating technical breakthroughs that deliver greater efficiencies and expand creative options for filmmakers. KODAK VISION3 film offers increased exposure latitude and color detail with noticeably reduced grain, especially in the brightest highlights and darkest shadows, which makes this film optimal in extreme lighting situations.

The new film's proprietary advanced Dye Layering Technology (DLT) renders finer grain images in underexposed areas and produces cleaner film-to-digital transfers for postproduction. The new emulsion also processes light more efficiently and records greater detail in the highlights for use in digital post.

Designed to retain the imaging characteristics of the KODAK VISION2 500T Color Negative Film 5218/7218 in the normal exposures, the new VISION3 stock seamlessly intercuts with the KODAK VISION2 film family and is now available in 35 mm and Super 16 mm formats.

Cinematographers around the world have tested the new emulsion in challenging environments. They report that it provides more creative flexibility and efficiencies during both production and postproduction, including digital intermediate (DI) timing.

"The new emulsion has a much wider range of latitude in the overexposed areas," says Daryn Okada, president of the American Society of Cinematographers (ASC). "I found at least two more stops of range in the highlights, which enabled me to record more details. I got a rich range of colors and skin tones without saturation contamination. Also, there was an almost magical reduction in grain without affecting colors." After timing the images in a DI suite, Okada observes, "This new film is very DI-friendly. I could isolate backgrounds and make them darker without introducing electronic noise. I chose to overexpose large parts of the frame in some shots, and it was transparent. That gave me a lot of freedom to fine-tune looks. I think VISION3 widens the gap between film and digital imaging."

Mike Sowa, senior DI colorist at LaserPacific in Los Angeles, collaborated with Okada on timing the test. He notes, "The new stock had much more latitude in low-key shots. There were also more details in the brightest highlights, colors looked richer, and I didn't see any build-up of grain when the film was pushed a stop or two. We had less need for using Power Windows to dig details out of highlights. That gave us more flexibility while timing the DI. We were able to accomplish more in less time than ever before."

Chief Technical Officer Gary Einhaus of Kodak's Entertainment Imaging Division explains some of the product's advancements. "The technological improvements incorporated in KODAK VISION3 film reduce grain without compromising sensitivity to light, yielding better overall signal-to-noise response and extended highlight latitude," he says. "Superior detail in overexposure, combined with decreased grain in underexposure, increases image integrity and flexibility in postproduction. It offers cinematographers more latitude to extend exposures into the shadows without fear of excessive grain and into the highlights without loss of image discrimination. The extended dynamic range of the KODAK VISION3 film creates a powerful companion to the tools in DI. Together they further enhance the creative process with the ability to more easily reach into the highlights and shadows without introducing unwanted image artifacts."

"Kodak has unparalleled expertise in both film and digital imaging, and we are firmly dedicated to ongoing innovations in film and hybrid imaging products," says Mary Jane Hellyar, president of Entertainment Imaging and executive vice president of Kodak. "Our customers are telling us what they need to navigate today's workflows. We have responded with the new KODAK VISION3 platform, adding more workflow efficiencies to all the existing advantages of film - image quality, resolution, dynamic range, flexibility and archivability. Based upon our customers' expectations for the very highest quality images and for flexibility and ease of use, Kodak motion picture film continues to deliver the best images possible for a new generation."

For more information on KODAK VISION3 film, visit www.kodak.com/go/vision3.

Kodak's Entertainment Imaging Division is the world-class leader in providing film, digital and hybrid motion imaging products, services, and technology for the television, feature film, commercial, music video, documentary and exhibition industries.