Kodak, in association with the BTAA, announced the winners of its prestigious Student Commercial Awards at BAFTA. The competition, which has been running since the 1980s, invites student filmmakers to make a 30 second commercial off one roll of 400ft Kodak negative stock. Advertising agencies Ogilvy and BBH provided four briefs for major brands, Kodak (Zi6 Pocket Video Camera) , Barnardo’s, Lynx and Moto Zine. Each commercial was judged on cinematography, post production, creativity and overall look. The award for best overall commercial was presented to Be Careful Who You Turn On a commercial for Lynx antiperspirant made by the University of Westminster under Team Leader Lucas Adamson.