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CHAPTER 9: Film is the only true archival medium
100+ Years of Accessibility

When it comes to preserving your work for future generations, no format is as stable as film. Stored correctly, film can exist for 100 years or more, offering filmmakers the chance to repurpose their content for future revenue streams. Add to this the long history of lost content as video and digital formats have evolved and the fact that the estimated cost of preserving a 4K digital master is approximately 11 times more expensive than film*, and you will understand why industry professionals trust only film when it comes to safeguarding their work. Hear it in their words.
* "The Digital Dilemma" published by The Science and Technology Council of the Academy of Motion Picture Arts and Sciences.
 
 
 
 
 
Introduction - :58

Film in Advertising - 2:22

Bill Dill - 4:16

The True Cost - 1:17
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